Rochester, NY, July 23, 2024 – Calero, the recognized leader in the technology expense management industry, proudly announces the appointment of Sidra Berman as Chief Marketing Officer to accelerate the growth and adoption of its Calero.com platform, the only TEM solution providing a single pane of glass to manage telecom, mobility, and SaaS expenses. Her appointment further solidifies Calero’s commitment to product-led growth and empowering enterprises and mid-market organizations to easily increase efficiency and savings, while providing the fastest time-to-value in the market.
Berman brings a unique combination of both fast-paced, start-up marketing experience with industry-specific knowledge of the TEM industry that aligns with Calero’s commitment to innovation and superior customer outcomes. Scott Gilbert, CEO of Calero, stated “I am thrilled to announce that Sidra Berman has joined the Calero executive leadership team as CMO. As we continue to innovate and invest in the only solution on the market capable of multi-category technology expense management in a single native platform, it was clear we needed a customer-centric marketing leader who understands our space, innovation, and how to accelerate growth with a product-led strategy.”
In her role, Berman owns all aspects of marketing for the company’s flagship Calero.com solution that enables companies to gain visibility and control over their telecom, mobile, and SaaS expenses in a single platform while also delivering action-based insights allowing customers to identify savings, reduce risk, and optimize their entire technology estate.
Commenting on her appointment, Berman said “I’m delighted to join the Calero team, share its commitment to customer-focused innovation, and am excited to set the standard in the exploding SaaS Management market. Calero’s continued investment in both technology and people ensures that the company will remain the unmatched leader in delivering telecom, mobility, and SaaS management via a single, easy-to-use platform.”
Berman comes to Calero with an extensive background in global B2B technology marketing having driven market share growth at companies including parcelLab, Engageware, Axiom, and Tangoe. In these roles, she has developed and launched new products, created innovative go-to-market strategies and campaigns to drive growth in new and existing markets, and substantially increased customer acquisition and retention.
Gilbert concluded the announcement by adding, “Over the past 2 years, our incredible product and engineering teams have turned the Calero.com platform into the most complete enterprise-grade solution available on the market. With Sidra joining the team today, we are signaling our commitment to expanding the platform’s reach across a wider set of organizations across the globe.”
About Calero
Calero is the leading Technology Expense Management provider, managing over $25 billion in spend worldwide for thousands of organizations in 102 countries. With a deep commitment to innovation and customer success, Calero partners with organizations to provide a modernized, centralized technology expense management solution that supports Telecom Expense Management, Managed Mobility Services, and SaaS Subscription Management. Calero is the industry leader in initiatives that solve pervasive market problems and continues to be recognized by industry analysts for award-winning achievements. The company is committed to serving customers with innovative solutions that provide visibility, control, and optimization of their entire technology ecosystem.